Pricing & Plans

The Automotive Commerce & Operations Platform

Towing · Dispatch · Repair Shops · Wholesale Parts · Vehicle Marketplace · Live Auctions · Fleet Management · AI

ETow Starter

Solo drivers testing ETow

Free

15% on ETow jobs · 5% on direct jobs

  • Driver profile & QR booking page
  • Marketplace access — vehicles, parts, shops
  • Mileage & expense tracking
  • Basic AI tools
  • Daily deposits (free)
  • Instant payouts available (1.5% fee)
  • Up to 25 ETow-generated jobs / month
  • AI phone receptionist — 5 forwarded calls / month (877-894-7900)
  • VIN scans — 3 free / month (basic reports)
Most Popular

ETow Pro

Independent operators

$79/mo

8% on ETow jobs · 0% on direct jobs

  • Everything in Starter, unlimited jobs
  • Advanced dispatch & priority network matching
  • Full AI routing, tax tools & analytics
  • Customer texting & notifications
  • Daily deposits (free) + instant payouts (1.5% fee)
  • Live video inspections
  • Vehicle marketplace selling & auction bidding
  • Wholesale account linking
  • Automated invoices, digital signatures & bills of sale
  • AI phone receptionist — 50 forwarded calls / month (877-894-7900)
  • VIN scans — unlimited (full history reports)

ETow Business

Towing + shop + vehicle resale

$179/mo

3% on ETow jobs · 0% on direct jobs

  • Everything in Pro
  • Shop management & appointment scheduling
  • AI estimates & AI invoices
  • Inventory, tire inventory & technician accounts
  • Preferred towing-driver network
  • Shop products marketplace & wholesale accounts
  • Used-vehicle selling & vehicle auctions
  • Enhanced seller storefront & marketplace analytics
  • Up to 5 employees / users
  • AI phone receptionist — 200 forwarded calls / month (877-894-7900)
  • VIN scans — unlimited (full history reports)

ETow Fleet Pro

Fleets up to 10 drivers

$299/mo

0% on ETow jobs · 0% on direct jobs

  • Everything in Business
  • ZERO commission on ETow jobs — keep 100%
  • Up to 10 drivers, unlimited dispatch
  • GPS fleet tracking & driver scheduling
  • Clock-in/out, payroll & payout management
  • Driver performance & fleet communications
  • 3D lot management & impound tools
  • Marketplace seller access & auctions
  • Full AI suite
  • AI phone receptionist — unlimited forwarded calls (877-894-7900)
  • VIN scans — unlimited (full history reports)
  • $20 / month per additional driver

ETow Enterprise

Multi-location tow companies, regional networks, dealer groups, large repair networks and fleets

Unlimited or negotiated drivers
Multiple locations & central dispatch
Enterprise permissions
API access & webhooks
Custom integrations
Corporate reporting
White-label options
Public-safety gateway & CAD integration
AI phone receptionist — unlimited forwarded calls (877-894-7900)
Dedicated support & SLA

Starting at

$499

per month · Contact Sales

Compare plans

What's includedETow StarterETow ProETow BusinessETow Fleet Pro
Monthly priceFree$79$179$299
ETow-network tow jobs15%8%3%0%
Your own customers (direct)5%0%0%0%
AI toolsBasic100 credits500 credits1,500 credits
Vehicle marketplace
Live auctionsBidBid + SellFullFull
Wholesale accounts1310Unlimited
Shop marketplaceBrowseSellFullFull
Shop managementBasic
Fleet managementBasic10 drivers
3D lot management
AI phone receptionist (877-894-7900)
Receptionist forwarded calls / mo550200Unlimited
VIN scans / month3 basicUnlimitedUnlimitedUnlimited

ETow brings the customer → transaction fee. You bring the customer → subscription only.

VIN scan pricing

VIN Scan Add-On for Buyers

Scan any vehicle VIN for instant history, recalls, salvage value & AI title assessment. Optional — pay only if you need it.

Single Scan

$1/scan

One full VIN history report. No commitment.

Best Value

Unlimited Scans

$20/mo

Unlimited full VIN reports, every month.

  • Full vehicle decode & specs
  • NHTSA recalls & complaints
  • Catalytic converter info
  • Salvage value estimate
  • AI title & lien assessment
  • Risk flags & purchase verdict

Included in Driver & Shop Memberships

Starter

3

basic free/mo

Pro

∞

full reports

Business

∞

full reports

Fleet Pro

∞

full reports

Pro, Business & Fleet Pro members get unlimited full VIN scans as part of their paid subscription.

Marketplace & transaction fees

Vehicle marketplace

List free. Pay only when it sells.

Private seller

Free to list

3% success fee when it sells, capped at $199

Dealer & professional sellers

Dealer Basic

10 active vehicles

$49/mo

2% sale fee

Dealer Pro

50 active vehicles

$149/mo

1% sale fee

Dealer Unlimited

Unlimited inventory

$299/mo

0.5% sale fee

Live auctions

One simple fee — no confusing fee stack.

Seller fee

2% of hammer price

Minimum $25 · maximum $250

Buyer auction fee

Under $1,000$39
$1,000 – $2,499$59
$2,500 – $4,999$99
$5,000 – $9,999$149
$10,000+$199

Shop products marketplace

Parts, tires, accessories and shop products.

Free seller10% transaction fee
ETow Pro seller7% transaction fee
ETow Business seller5% transaction fee
Fleet / Enterprise seller3–5% transaction fee

Automotive marketplace fees starting at just 5%.

Platform fees

Wholesale account linking

Connecting suppliers is free for shops — suppliers pay for distribution.

ETow Starter1 wholesale connection
ETow ProUp to 3 suppliers
ETow BusinessUp to 10 suppliers
ETow Fleet Pro / EnterpriseUnlimited suppliers

Supplier marketplace plans

Supplier Marketplace

3% transaction fee

$99/mo

Supplier Pro

1.5% transaction fee

$249/mo

Supplier Enterprise

Custom

Custom

Shop service referrals

ETow-generated shop lead5% of completed service
Shop's own customer0% — payment processing only

ETow brings the customer → transaction fee. You bring the customer → subscription only.

Payouts

Standard payoutDaily deposits (free) for all membership types
Instant payout1.5% convenience fee

AI usage

AI tools are included on every plan, metered in monthly credits. Extra credits are $10 per 100.

ETow Starter20 credits / mo
ETow Pro100 credits / mo
ETow Business500 credits / mo
ETow Fleet Pro1,500 credits / mo
EnterpriseCustom

Advertising

Local Featured$99 / month
Regional$249 / month
Statewide$499 / month
National$1,500 / month
Featured Marketplace Seller$49 – $199 / month
Sponsored Auction$99 / event
Sponsored vehicle placement$10 – $25 / listing

AI Phone Receptionist — 877-894-7900

Your AI-powered front desk — answers every call 24/7, books services, and warm-transfers customers to the right driver or shop.

ETow Starter5 forwarded calls / month
ETow Pro50 forwarded calls / month
ETow Business200 forwarded calls / month
ETow Fleet ProUnlimited forwarded calls
EnterpriseUnlimited forwarded calls
✓24/7 AI call answering — never miss a customer call
✓Books towing & roadside services directly from the call
✓Warm-transfers to drivers and shops in your network
✓Press-1-to-accept confirmation for agents
✓Auto-detects caller phone for proactive service lookups
✓Call summary, transcript, and action log saved to every session

Enterprise & Government

Public Safety and Roadside Network licensing are contracted product lines, separate from the commercial plans above. Contracted Public Safety and Motor Club dispatches pay providers 100% of the contracted service amount — no ETow commission.

ETow Public Safety Gateway™

Dispatch software for police departments, sheriff’s offices, municipalities, highway patrol and public agencies.

  • Police, sheriff, highway patrol & municipalities
  • Rotation lists & electronic tow requests
  • Impound tools, audit trails & reporting

Starting at $6,000 / year

ETow Roadside Network Gateway™

Job intake, routing, provider dispatch, tracking, proof of service and reconciliation for motor clubs, insurers, OEM roadside programs, warranty companies, rental and fleet organizations.

  • Motor clubs, insurers & OEM roadside programs
  • Intake → routing → dispatch → proof of service
  • Billing, reconciliation & SLA monitoring

Starting at $1,500 / month

Questions? Our support team can help you choose the right plan.